At TGS 2015 Sony announced a price cut for the PS4 in Japan, leading everyone to begin speculating of a price cut for other territories, whether Sony really needed it or not.
The price cut in Japan bring the system from 39,980 yen ($333.96) to 34,980 yen.
Now this is an interesting move for Sony which places the PS4 at the same price of the Xbox One going into the holiday season. Microsoft permanently dropped the price of the 500 GB Xbox One (after 6 months of flip/flopping the price) to $349 back in June, and while introducing the 1 TB unit at $399.
The PS4's new $349.99 price applies to the standard model of the system, the one with a 500gb hard drive. Of course Sony will be offering a wide range of game bundles this fall with the PS4, and the cut applies to the price of those as well. We've got the full list:
Uncharted: The Nathan Drake Collection PS4 Bundle (500 GB HDD) – $349.99 / CA$429.99 (MSRP); launches Oct. 9
Limited Edition Call of Duty: Black Ops 3 PS4 Bundle (1 TB HDD) – $429.99 / CA$499.99 (MSRP); launches Nov. 6
Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle (500 GB HDD) – $399.99 / CA$469.99 (MSRP); launches Nov. 13
Limited Edition Star Wars Battlefront PS4 Bundle (500 GB HDD) – $399.99 / CA$469.99 (MSRP); launches Nov. 17
Star Wars Battlefront PS4 Bundle (500 GB HDD) – $349.99 / CA$429.99 (MSRP); launches Nov. 17
NHL 16 PS4 Bundle (500 GB HDD) - CA$429.99 (MSRP); available now in Canada only
Now I still assert that Sony doesn't need a price cut for North America or Europe or even really Japan. The PlayStation 4 is selling just fine everywhere, but maybe they see this as a means to combat the competition and help prevent them from gaining too much momentum from the PS4's lack of exclusive titles this holiday season.